Creative Services
Our creative design and production skills have been proved during the last 25 years, delivering product launches, collection books, advertising and online campaigns for Hunter Douglas.
We believe that these skills can be as equally effective supporting smaller companies marketing.
Our experienced design team can deliver consistent and relevant creativity across all aspects of design. Brand identity, showroom graphics, point of sale, web design, digital marketing campaigns and printed literature. We understand that you may have long standing relations with printers and are happy to supply them with print specifications and print ready artwork.
Our creative solutions are always bespoke to your requirements and targeted to deliver your brand and marketing strategy and are produced in partnership with our clients.
We have the experience and expertise to make you really stand out from your competitors.
Email Marketing and Automation
Email marketing is an excellent tool to be used as part of your marketing strategy. It helps you to build relationships with your customers and help drive traffic to your web site, social media or into your stores. It is a low-cost way of reaching customers and helping to grow your brand awareness. But there are some challenges to overcome – for example - what size is the email, what content do I include, how often do I send them?
These types of decisions we discuss with you and provide a solution. If you prefer, our email automation service means that we handle the whole process for you, managing this activity to reach as many of your customers as possible, without the stress for you!
Social Media
Social media networks are great tools to start establishing a digital presence for you. The most influential platforms for your business help you to interact with returning customers, in addition to attracting potential new customers. Social media activities help build your own brand, generate leads to your showroom, can create more visitors to your website. But you may not have the time to concentrate on maximising these avenues – perhaps you don’t know what to post or how to do it.
We will advise you on the right platforms for your business, and most importantly we will create inspiring, relevant, up to date content, including engaging images for you to post – we can even manage this for you if you prefer!
Web Services
Thanks to our experience with Hunter Douglas we have developed a range of web add ons that will increase website traffic and create lasting relationships with your customers.
We can seamlessly integrate the Luxaflex® Micro Site and sampling system into your website whilst keeping customers on your site. Our scaleable e-commerce system enables you to sell online, in-store and on on Social Media.
Create an online home for your customers using our adaptable CRM plugins; ranging from organising appointments, file sharing and private messaging to quotations, invoicing, payments and staff management.
Websites
A fully SEO optimised brand website is the foundation of any digital marketing strategy, it needs to be informative and inspirational, supporting your showrooms
Web sites are a great way to attract new customers, but only if it is up to date with all the relevant content needed and fully optimised so that customers can find you.
We can provide an audit of your existing web site and recommend any needed changes to help you maximise your online visibility and to become more visible in search rankings or we can design a new site for you.
Whatever your requirements we can help – we can build simple but elegant sites and we can build more complex detailed sites including animation, video, even e- commerce sites if needed. All the sites are SEO optimised and fully responsive across all platforms.
Business Strategy
Do you ever feel like you need to change direction but are not sure how to go about it? Have you asked yourself questions such as - How can you increase my turnover? Do I need to sell different products? Am I targeting the right market? How can I become more profitable?
All of us at times can benefit from spending a little bit of time bouncing ideas around – even small changes can yield good results. Simply being able to discuss such topics with an experienced individual from the same industry can really help! We will deliver a fresh perspective, analyse what is working and what can be improved in all areas of business. An expert, supportive hand at an affordable price.
Branding
Whatever you need we can help you – we can refresh your existing brand, or we can create a completely new look for you, with a recognisable footprint, helping to explain to consumers who you are and why they can trust you. A brand that is consistent across digital activities and in your physical showrooms.
Marketing strategy
Marketing is not rocket science. Marketing, quite simply, is getting potential customers interested in what you are offering. But to be honest there is no single magical marketing activity that will make your business a success – rather a combination of activities that should be implemented to provide a complete marketing program.
We will help you identify which strategies will work for your business and which will be a complete waste of time. Importantly, you know your customer demographic – we can help you to reach them.
Sales and Marketing Specialists within the Blinds, Shutters and Awning Industry
ABOUT US
After nearly twenty-five years’ experience with the world’s largest window blind company, Hunter Douglas, I have a wealth of expertise in all aspects of sales and marketing and a proven track record of delivering results. As Head of Sales and Marketing for Luxaflex UK I have developed strategies and implemented projects with many of the largest and well-known chain stores in the UK as well as a network of successful independent retailers.
Chris Lapthorne - MD
I want to use my knowledge to assist smaller companies to grow and become more profitable. Working alongside individuals with a comprehensive knowledge of the window blinds industry and with technical know-how, we have the tools needed to help you reach your business goals. Whatever your sales and marketing needs are, we can help, either as an extension of your team or an ad hoc project basis – all at a transparent and competitive price!
The company’s name is LCS – Why is that?
We listen
It is your business, you are the experts, you have the knowledge, you know your customers – so our team will listen to you, find out what your existing plans are, what challenges you face, and what you want to achieve.
Our consultancy always blends your thoughts with our imagination to deliver a strategy at a price you can afford.
We create
Depending on your aims we will create a plan – do you need a new strategy or perhaps a simple refresh of your brand? Would you benefit from a new SEO web site? Do you have a social media program? Do you need one? Would you like more leads? Does your showroom need refreshing? Could your sales personnel benefit from additional training? Whatever your objectives we can create something inspiring to discuss with you!
We support
After listening to you and creating a strategy, a plan or content we won’t just leave you to it!
We will work with you to implement the solutions, to analyse the results you are getting, adjusting as necessary, ensuring that we are achieving the desired outcomes and most importantly that you are happy with the activities undertaken and with us!
Our services
Strategy
Strategy sits at the heart of everything we do, blending data and insights with creative thinking to drive growth and innovation.
• Brand Positioning
• Brand Proposition
• Business Strategy
• Marketing Strategy
SEO Websites
We develop professional, responsive and fully bespoke websites designed to attract and inspire customers on your website.
• Integrated Luxaflex® micro site
• Promote your brand and products
Web Services
Our add on web apps add functionality to your website- creating an online home for your customers.
• Build relationships
• Onboard customers
• Share projects
• Secure messaging
Social Media
Success in social media marketing always begins with a meaningful strategy, based on a your brand & business values
• Inspiring content creation
• Listen to latest social media trends
Email Marketing
Create & configure multiple acquisition & onboarding funnels designed to efficiently convert leads into happy customers.
• Highlight new products and services
• Creative, professional templates
Creative Services
Exciting content needs professional production skills. We can offer creative design and accurate print ready artwork.
• Digital and offline content
• Point of sale and showroom graphics
• Branding and advertising
Transparent Pricing
We provide all our customers with a menu of our fees for each of our services so that they can choose which are right for you.
Services can be added or cancelled to suit your changing business needs.
Please contact us on 01298 459442 to find out more about our services and pricing.